The TruLight Project is designed to identify, track, and predict the behavioral patterns associated with crime.

It all started when…

In 2015 we founded and joined the fight to end Child Sex Trafficking taking an unconventional approach; for profit vs. non.

Met with caution and compassion, the hours of interviews, presentations, and research confirmed our "leap of faith" by illustrating the numerous advocacy and aftercare facilities that are SO critical to this fight; How then could we compete with them for government funding or strained philanthropy dollars? The answer was simple, we needed to create a business model that generates sustainable revenue through sales of products, services designed to protect what matters most, people.

Crunching criminal data, analyzing the profits of our most wealthy security corporations in America, and understanding the legalities, future potential of big data, 2016 was a year for crushing realism. Right now, we have the ability to identify, track, and predict consumer purchasing habits yet we cannot (will not) apply this same technology to ending crime? REALLY?

Lacking the necessary revenue to build, protect, and bring to market the physical products originally intended, in 2017 the TruLight Project had to pivot. How do we, a lean, privately funded startup, compete with tech giants like Google, Amazon, or Apple in a market they dominate? We had to think differently, and so became the TruLight Algorithm. 

Today, in 2019, the TruLight Project is gaining momentum with a team that is more energized than ever. Uniquely positioned to source talent and passion from around the world, our Daily10 program is built on a reward based concept, continually challenging the internal struggle for purpose over paycheck. 

The TruLight Project is one of the most rewarding challenges of our lives. The ability to create and shape the future of physical security is quickly becoming our reality. Knowing that our work will positively change the world, there is no more powerful thought.